Dentsu becomes Kodansha's Americas front door.

Published: 2026-10-13T03:41:53.180Z

Dentsu is now the front door for brands chasing Kodansha IP in the Americas. Per Variety, the agency becomes the single point of contact for sponsorships, tie-ins, live events, and fan experiences tie

Why it matters: Brand money now routes through one agency instead of scattered rights holders, changing who gets pitched and how fast campaigns move.

Source: https://www.animenewsnetwork.com/news/2026-09-25/dentsu-enters-partnership-with-kodansha/.242186

From AnimeSignal, the anime business intelligence brief.