MAPPA leads anime's shift from licensing to owning

Published: 2026-10-01T01:44:17.626Z

Anime beat every other genre on Asian streamers from July 2025 to August 2026, and Netflix's anime viewing grew nine times faster than the platform overall, per Media Partners Asia's "The Anime Econom

Why it matters: If studios keep their IP instead of renting it out, streamers lose the cheap catalog that built their anime push.

Source: https://variety.com/2026/tv/news/jujutsu-kaisen-mappa-anime-lead-streaming-1236865122/

From AnimeSignal, the anime business intelligence brief.