Latin America anime market data: a fast-growing but thinly reported region
Latin America is one of the fastest-growing anime regions, but public data is limited to commercial research estimates and platform expansion announcements.
Published: 2026-08-19. Updated: 2026-08-19.
Short answer: Cognitive Market Research estimates that Latin America accounted for more than 5% of global anime revenue in 2023, with a market size of USD 1.44 billion and a projected CAGR of 10% from 2023 to 2030. The Latin America anime merchandising market was valued at USD 238.5 million in 2022 and is projected to grow at 11.1% from 2023 to 2030, with figurines as the largest segment.
What is the Latin America anime market size?
Cognitive Market Research estimates that Latin America accounted for more than 5% of global anime revenue in 2023, with a market size of USD 1.44 billion. The firm projects the region will grow at a CAGR of 10% from 2023 to 2030.
A separate Grand View Research Horizon databook estimates the Latin America anime merchandising market at USD 238.5 million in 2022, with a projected CAGR of 11.1% from 2023 to 2030. Figurines were the largest segment with a 43.9% revenue share in 2025.
Latin America anime market estimates from public research reports.| Measure | Value | Period | Source scope |
|---|
| Latin America anime market | USD 1.44B | 2023 | >5% of global anime revenue |
| Latin America anime market CAGR | 10% | 2023 to 2030 | Cognitive Market Research |
| Latin America anime merchandising | USD 238.5M | 2022 | Figurines, clothing, books, board games, toys, posters |
| Latin America merchandising CAGR | 11.1% | 2023 to 2030 | Grand View Research Horizon |
Streaming access is expanding
Streaming platforms have played a central role in making anime accessible across Latin America. Crunchyroll launched on Amazon Prime Video Channels in Brazil and Mexico in April 2024, offering Fan and Mega Fan memberships. The expansion followed earlier launches in the U.S., Canada, Sweden, and the UK.
Major global platforms including Netflix, Amazon Prime Video, and Crunchyroll are listed as key competitors in the region by Cognitive Market Research. The same report notes that online streaming has helped anime overcome language barriers and reach broader audiences.
Which markets matter most in the region?
Cognitive Market Research covers six countries in its South America report, though it does not name them in the public summary. Crunchyroll's Prime Video expansion prioritized Brazil and Mexico, suggesting those are the largest individual markets for dedicated anime streaming.
The region's anime audience is diverse, with both online streaming and offline conventions contributing to growth. Cognitive Market Research describes Latin America's anime market as combining internet accessibility with traditional fan engagement.
How Latin America fits into the global picture
Latin America is smaller than North America, Europe, and Asia-Pacific in absolute anime revenue, but its growth rate is among the highest. The region benefits from a young, digitally connected audience and increasing localization of content.
For context, AJA estimates the global overseas anime market at ¥2.1702 trillion in 2024. Latin America's estimated USD 1.44 billion in 2023 is a meaningful but still partial share of that total, and the exact share is not published by AJA.
Data limitations and methodology
Public data on Latin America's anime market comes entirely from commercial market research firms, not from official industry bodies. The figures use different scopes, year bases, and category definitions.
AnimeSignal therefore presents these estimates as separate indicators rather than a single consolidated regional total. The Cognitive Market Research figure provides a regional market size estimate, while the Grand View Research Horizon databook provides merchandising-specific context.
Scope caveat: No official body publishes a country-by-country or region-by-region breakdown of AJA's overseas anime total. Commercial estimates should be cited with their source and scope.
Frequently asked questions
How big is the Latin America anime market?
Cognitive Market Research estimates Latin America's anime market at USD 1.44 billion in 2023, accounting for more than 5% of global anime revenue.
What is the largest anime market in Latin America?
Public sources do not provide a country ranking, but Crunchyroll prioritized Brazil and Mexico for its Prime Video Channels expansion in April 2024, indicating they are major markets.
How fast is Latin America's anime market growing?
Cognitive Market Research projects a CAGR of 10% from 2023 to 2030 for the overall market, while Grand View Research projects 11.1% CAGR for anime merchandising over a similar period.
Can Latin America anime market estimates be compared directly to AJA's overseas total?
No. They use different definitions, currencies, and year bases. They should be cited separately.