Italy anime market data: a growing European audience
Italy is a mid-sized but fast-growing European anime market, with streaming platforms driving both title availability and fan engagement.
Published: 2026-08-19. Updated: 2026-08-19.
Short answer: Italy is one of the faster-growing anime markets in Europe. Ampere Analysis, reported by Kidscreen and Señal News, found that Italy was among seven European markets where enjoyment of anime increased by 3% to 9% between 2020 and 2024. Available anime titles in those seven markets, including Italy, rose from 1,945 in 2019 to 2,755 in 2023, a 42% increase driven mainly by Netflix, Amazon Prime Video, and Crunchyroll. Italy does not have a published country-level revenue figure from an official source, but private research firms include it among the key country markets in the $4.32 billion Europe anime market estimated for 2023 by Grand View Research.
What do we know about the Italian anime market?
There is no official government or industry-body estimate specifically for Italy's anime market size. Market research firms such as Grand View Research and IMARC include Italy in their Europe anime market analyses, and Grand View Research valued the Europe anime market at $4.32 billion in 2023.
Italy's position can be inferred from audience data rather than revenue disclosures. Ampere Analysis found that Italy was one of seven European markets with the largest growth in anime enjoyment from 2020 to 2024, alongside Germany, Finland, the UK, France, Poland, and Spain.
Methodology caveat: Italy-specific revenue numbers are not publicly disclosed by official statistics bodies. The figures in this guide come from pan-European market research reports and audience-survey data.
Streaming growth and title availability
The supply of anime available to Italian viewers has expanded rapidly. Ampere Analysis reported that anime titles in the seven core European markets, including Italy, grew from 1,945 in 2019 to 2,755 in 2023. That 42% increase was driven primarily by Netflix, Amazon Prime Video, and Crunchyroll.
Netflix alone expanded its anime catalogue in those markets from 602 titles in 2019 to 891 in 2023, according to the same study. Crunchyroll, meanwhile, serves more than 15 million subscribers globally and localizes new series into over 12 languages, including Italian-relevant European languages.
Verified European indicators relevant to the Italian anime market.| Indicator | Value | Source and period |
|---|
| Europe anime market size | $4.32 billion in 2023 | Grand View Research |
| Anime titles in 7 European markets | 2,755 in 2023, up 42% from 2019 | Ampere Analysis via Kidscreen |
| Netflix anime catalogue in Europe | 891 titles in 2023, up from 602 in 2019 | Ampere Analysis via Kidscreen |
| Italy anime enjoyment growth | 3% to 9% increase, 2020-2024 | Ampere Analysis via Señal News |
Who watches anime in Italy?
Grand View Research's global anime streaming services report found that the teens segment, ages 13 to 19, accounted for the largest market share of over 51% in 2024. Italy fits that pattern, with younger audiences driving streaming engagement and social-media discussion around anime.
Crunchyroll president Rahul Purini told C21Media in 2025 that anime has moved from subculture to mainstream culture, with the service serving more than 15 million subscribers across 200-plus countries and territories. Italy is part of the Western Europe region that Crunchyroll identifies as a key market.
Licensing and merchandise
Italy's anime licensing market operates within the broader European merchandising segment. Grand View Research notes that merchandising is anticipated to grow at a significant CAGR in Europe, driven by fan affinity for characters and the expansion of e-commerce distribution.
However, specific Italian licensing revenue is not published by rights holders. Italy is included in the country scope of IMARC's global anime market report, but that report does not disclose standalone Italian revenue figures in its public summary.
Italy in the global context
The Association of Japanese Animations estimates that the global anime market reached ¥3.8407 trillion in 2024, with overseas markets contributing ¥2.1702 trillion. Italy is a small but growing part of that overseas total.
Italy's growth is consistent with the broader European trend identified by Ampere Analysis: European markets have seen the largest rise in anime interest globally. That makes Italy a market where demand is growing faster than the historical average, even if absolute revenue remains smaller than Germany or France.
Frequently asked questions
What is the anime market size in Italy?
There is no publicly available official estimate for Italy's anime market size. Italy is included in Grand View Research's $4.32 billion Europe anime market estimate for 2023.
Is anime growing in Italy?
Yes. Ampere Analysis found Italy was among the European markets with the largest growth in anime enjoyment from 2020 to 2024, with a 3% to 9% increase.
Which streaming platforms offer anime in Italy?
Netflix, Amazon Prime Video, and Crunchyroll are the main platforms. Ampere Analysis attributes the 42% increase in available anime titles across European markets, including Italy, primarily to those three services.
How does Italy compare to Germany and France?
Italy is smaller than Germany and France in absolute revenue. Germany is projected to be the largest European anime market by 2031, while France had a 20.8% share of the Europe market in 2023. Italy's growth rate, however, is among the fastest in Europe.