Good Smile Company anime business profile: figures, revenue, and animation strategy
Founded in 2001, Good Smile Company has expanded from collectible figures into animation production and games, but third-party revenue estimates differ from its official figure.
Published: 2026-08-19. Updated: 2026-08-19.
Short answer: Good Smile Company, Inc. is a Japanese hobby content company founded in May 2001 and headquartered in Chiyoda, Tokyo. It is best known for collectible figures, including the Nendoroid line, and has expanded into animation production, games, retail, wholesale, and logistics. The company reports consolidated group revenue of JPY 70 billion for the current fiscal year. Third-party estimates, such as a Mynavi company profile, cite revenue of approximately JPY 50.5 billion. Good Smile Company is not publicly traded, so profit figures are not disclosed.
What Good Smile Company is and who owns it
Good Smile Company, Inc. was founded in May 2001 and is headquartered in Chiyoda, Tokyo. Its capital is JPY 3 million. The company operates as a private hobby content business with representative directors including Aki Takanori and Iwasa Kantaro.
The company is not publicly listed, so ownership structure and detailed financials are not filed with securities regulators. Its investor and shareholder base is not disclosed on its public corporate site.
How Good Smile Company makes money
Good Smile Company's business lines cover the planning, development, manufacturing, and sale of toys, figures, and character goods. It also provides marketing and sales consulting, package and web design, game planning and operation, animation planning and production, video and music production, motorsports, investment support, and restaurant management.
Revenue flows from figure and merchandise sales, licensing, game operations, animation production, and logistics services. The company has expanded internationally with operations in Shanghai and the United States.
Revenue profile and third-party estimates
The company's official English data page states consolidated group revenue of JPY 70 billion for the current fiscal year. It also notes that revenue per employee exceeds JPY 200 million, with 41 staff at company headquarters as of March 1, 2026.
A Mynavi company profile estimates revenue of approximately JPY 50.5 billion, though the year and methodology differ from the official figure. The gap highlights that private company revenue numbers for Good Smile Company are not independently audited in public filings.
Revenue figures do not match across sources: Good Smile Company's official site reports consolidated group revenue of JPY 70 billion for the current fiscal year. A third-party Mynavi estimate puts revenue at approximately JPY 50.5 billion. The difference likely reflects timing, consolidated versus non-consolidated scope, and estimation methods. Treat both numbers as approximate.
Anime and figure strategy
Good Smile Company's core strategy is to extend the lifespan of anime, game, and character properties through physical goods, particularly figures. Its Nendoroid and scale-figure lines turn short-run media into long-tail merchandise.
In recent years the company has moved upstream into animation itself, with group companies and partnerships in animation production. This vertical integration lets it exploit IP across figures, games, and video rather than relying only on licensed merchandise.
Group structure and subsidiaries
Good Smile Company's group includes domestic subsidiaries such as Max Factory, Good Smile Film, Good Smile Partners, Good Smile Logistics and Solutions, Ultra Super Pictures, Sanzigen, Trigger, Liden Films, Wave, Smile Base, Frontwing, Toys Cabin, and Mime Corporation. Overseas units include Good Smile Shanghai, Good Smile Arts Shanghai, and Good Smile Connect in the United States.
The group therefore spans manufacturing, distribution, animation studios, and international sales. Because many units are private, consolidated revenue and profit are not broken out by segment in public disclosures.
Frequently asked questions
What is Good Smile Company's revenue?
Good Smile Company's official site reports consolidated group revenue of JPY 70 billion for the current fiscal year. A third-party Mynavi estimate cites approximately JPY 50.5 billion. The company is private and does not publish audited financial statements.
What does Good Smile Company do in anime?
Good Smile Company produces figures and merchandise based on anime and game properties, and it has expanded into animation planning and production through group companies and partnerships.
Is Good Smile Company publicly traded?
No, Good Smile Company is a private company. It does not file public financial reports, so ownership, profit, and segment details are not officially disclosed.
What are Good Smile Company's main products?
Its main products are collectible figures, including Nendoroid and scale figures, plus character goods, games, and animation content.
Sources and methodology
- Good Smile Company by the Numbers, Good Smile Company. Official consolidated group revenue of JPY 70 billion for the current fiscal year, revenue per employee above JPY 200 million, and headquarters staff count.
- Company profile, Good Smile Company. Corporate profile showing founding in May 2001, capital of JPY 3 million, headquarters in Chiyoda, Tokyo, and business lines including figures, animation, games, retail, wholesale, and logistics.
- Company outline, Mynavi. Third-party estimate of revenue at approximately JPY 50.5 billion and capital of JPY 3 million.