Bushiroad business profile: TCGs, live entertainment, and anime IP
Bushiroad's trading-card games and live entertainment units show how anime IP can be monetized across cards, events, merchandise, and media.
Published: 2026-08-19. Updated: 2026-08-19.
Short answer: Bushiroad Inc. is a Japanese entertainment company listed on the Tokyo Stock Exchange Growth market under code 7803. Headquartered in Nakano, Tokyo, and founded in May 2007, it is led by president Takaaki Kidani. For the fiscal year ended June 2026, consolidated net sales were JPY 57,823 million, operating profit was JPY 4,754 million, ordinary profit was JPY 5,930 million, and net profit attributable to owners of the parent was JPY 4,565 million. Its two reportable segments are Entertainment and Sports, with anime-linked operations inside the Entertainment segment.
Company overview and listing
Bushiroad Inc. trades on the Tokyo Stock Exchange Growth market under ticker 7803. The company was founded in May 2007 and its head office is in Nakano, Tokyo. Its representative director and president is Takaaki Kidani.
The company describes its business as centered on intellectual property, with trading card games, live entertainment, merchandising, and media content as its main operational units. It also owns sports properties, most notably New Japan Pro-Wrestling and STARDOM.
Revenue and profit for fiscal 2026
Bushiroad's fiscal 2026 results, covering July 2025 through June 2026, show record full-year sales but softer fourth-quarter profitability. Net sales reached JPY 57,823 million, up from JPY 56,175 million in fiscal 2025. Operating profit was JPY 4,754 million, down slightly from JPY 4,868 million the prior year, and net profit attributable to owners of the parent rose to JPY 4,565 million from JPY 3,418 million.
The company noted that core TCG products WeiB Schwarz and Cardfight!! Vanguard recovered from a third-quarter adjustment period, while live entertainment, merchandising, and media content all achieved record full-year sales.
Bushiroad consolidated full-year results, fiscal years ended June 2026 and June 2025. Source: FY2026 Full-Year Financial Results Briefing Material.| Metric (JPY million) | FY2026 | FY2025 |
|---|
| Net sales | 57,823 | 56,175 |
| Gross profit | 20,446 | 20,009 |
| Operating profit | 4,754 | 4,868 |
| Ordinary profit | 5,930 | 4,844 |
| Net profit attributable to owners | 4,565 | 3,418 |
Segments and anime-linked units
Bushiroad reports two segments: Entertainment and Sports. The Entertainment segment houses the anime-linked businesses: TCG, digital games, live entertainment, merchandising, and media content. Starting in fiscal 2026, the company restructured its operational units, integrating the former Sports unit into a broader Live Entertainment unit.
The TCG business is the largest sales driver. The company hosted the annual Card Game Festival 2026 at Tokyo Big Sight, attracting 23,652 visitors over two days. Digital games launched HUNTERxHUNTER NENxSURVIVOR globally in February 2026. Live entertainment covers concerts, stage plays, and events around properties such as BanG Dream! and Revue Starlight.
Ownership and major shareholders
Bushiroad's shareholder register is concentrated. According to J-LiC's latest filing summary, the largest shareholder is Sumitomo Mitsui Trust Bank (trust account) with 29.9%, followed by Nakano Sakagami Co., Ltd. with 13.6%, and president Takaaki Kidani with 11.6%. The top ten shareholders together hold 67.11% of the company.
That concentration means strategic decisions, including anime IP investments and overseas expansion, are closely tied to the founding management and a small group of institutional holders.
Strategy and what to watch
Bushiroad's growth plan rests on two themes: global TCG expansion and transmedia IP. The company projected that overseas TCG sales will exceed 50% of TCG revenue for the first time in fiscal 2027, and it established new overseas group companies to support that push.
For anime industry watchers, Bushiroad is a case study in monetizing IP across formats. A single property can generate TCG sales, event ticket revenue, music CDs, merchandise, and streaming or theatrical income, but the company must manage the cyclicality of card-game hits and the costs of live events.
Frequently asked questions
Is Bushiroad a public company?
Yes. Bushiroad Inc. is listed on the Tokyo Stock Exchange Growth market under code 7803.
How much revenue does Bushiroad make?
For the fiscal year ended June 2026, Bushiroad reported consolidated net sales of JPY 57,823 million and net profit attributable to owners of the parent of JPY 4,565 million.
Does Bushiroad make anime?
Bushiroad does not primarily animate content itself. It owns and licenses IP, produces trading card games, live events, music, and media content, and partners with animation studios for anime adaptations of its properties.
What are Bushiroad's main anime-linked businesses?
Its Entertainment segment includes TCG, digital games, live entertainment, merchandising, and media content. Key properties include BanG Dream!, Cardfight!! Vanguard, WeiB Schwarz, and Revue Starlight.
Sources and methodology
- FY2026 Full-Year Financial Results Briefing Material, Bushiroad Inc.. Official consolidated income statement and unit highlights for the fiscal year ended June 2026.
- Bushiroad Issues Financial Report for Fiscal 2026, Bushiroad Inc.. Official summary of full-year fiscal 2026 results, including net sales and net profit.
- Bushiroad Inc. (7803) company information, J-LiC Listed Company Search. Listing history, headquarters, president, fiscal year end, and reportable segments.
- Bushiroad Inc. major shareholders, J-LiC Listed Company Search. Latest major-shareholder breakdown, including Sumitomo Mitsui Trust Bank, Nakano Sakagami, and Takaaki Kidani.