Australia anime market data: a smaller but engaged English-language market
Australia has a dedicated anime audience and is included in major regional market research, but specific revenue figures are scarce.
Published: 2026-08-19. Updated: 2026-08-19.
Short answer: Australia is a smaller but engaged anime market within the Asia Pacific region. The country is included in the country scope of IMARC's global anime market report and Grand View Research's anime streaming services report, but no official Australian anime market size is publicly available. Netflix said in 2025 that more than 50% of its members watch anime, and Crunchyroll serves more than 15 million subscribers globally. AnimeLab, previously operated by Madman Entertainment, was the main local streaming brand before Crunchyroll's broader regional expansion.
What is the anime market size in Australia?
Australia does not publish an official anime market size. The country is included in the country scope of several global market research reports. IMARC covers Australia in its global anime market analysis, and Grand View Research includes Australia in its Asia Pacific streaming services segment.
The most relevant regional figure is Dataintelo's estimate that Asia Pacific accounted for 48.6% of global anime streaming app revenue in 2025, equivalent to $3.31 billion. Australia's share of that total is not broken out publicly.
Data limitation: Australia-specific anime revenue is not publicly disclosed by official sources. The evidence in this guide relies on regional market research, platform disclosures, and local distribution history.
Streaming landscape in Australia
Australian viewers access anime through global platforms. Netflix, Crunchyroll, and Amazon Prime Video are the main services. Netflix said in 2025 that more than 50% of its members watch anime, representing over 150 million households globally. Crunchyroll serves more than 15 million subscribers in over 200 countries and territories.
Australia previously had a dedicated local service, AnimeLab, operated by Madman Entertainment. AnimeLab simulcast titles such as Cells at Work! to Australia and New Zealand. The brand was later absorbed into Crunchyroll's regional operations as part of Sony's global anime streaming consolidation.
Verified indicators relevant to the Australian anime market.| Indicator | Value | Source and period |
|---|
| Asia Pacific streaming app share | 48.6% of global revenue in 2025 | Dataintelo |
| Asia Pacific streaming app value | $3.31 billion in 2025 | Dataintelo |
| Netflix members watching anime | More than 50% | The Hollywood Reporter, 2025 |
| Crunchyroll global subscribers | 15 million+ | C21Media, 2025 |
| AnimeLab operator | Madman Entertainment | Fiction Horizon and other reports |
Local distributor: Madman Entertainment
Madman Entertainment has long been the leading anime distributor in Australia and New Zealand. The company handles theatrical, home video, and streaming rights for anime in the region. Its AnimeLab streaming service was a key local platform before the broader Crunchyroll rollout.
Madman's role illustrates that Australia's anime market, while smaller than Japan or the United States, has a mature local distribution infrastructure. The company continues to license and release anime theatrically and on physical media.
Audience and conventions
Australia has an active anime fan community supported by conventions such as Madman Anime Festival and SMASH! The audience skews young, consistent with global patterns. Grand View Research found that the teens segment, ages 13 to 19, accounted for over 51% of the anime streaming services market in 2024.
The English-language advantage means Australian viewers often consume the same simulcast and dubbed content as the United States and the United Kingdom, reducing the need for separate local production.
Australia in the Asia Pacific context
Asia Pacific is the largest anime market region globally. IMARC estimates Asia Pacific held a 38.7% share of the global anime market in 2025, while Dataintelo says the region leads anime streaming app revenue. Australia is a developed, English-speaking niche within that larger region.
Australia's market is smaller than Japan, China, and South Korea, but higher in average revenue per user than many emerging Asian markets. The absence of country-specific revenue data means analysts must rely on regional estimates and local distributor activity.
Frequently asked questions
What is the anime market size in Australia?
There is no publicly available official estimate for Australia's anime market size. Australia is included in IMARC and Grand View Research regional analyses, but no standalone figure is disclosed.
Which platforms stream anime in Australia?
Netflix, Crunchyroll, and Amazon Prime Video are the main platforms. AnimeLab, previously operated by Madman Entertainment, was the main local streaming service before Crunchyroll's regional expansion.
Is anime popular in Australia?
Yes. Australia has an active fan convention scene and long-standing local distribution through Madman Entertainment. Netflix said in 2025 that more than 50% of its members watch anime.
How does Australia compare to other Asia Pacific markets?
Australia is smaller than Japan, China, and South Korea but has a mature English-language distribution infrastructure and higher average revenue per user than many emerging Asian markets.
Sources and methodology
- Anime Streaming App Market Research Report 2034, Dataintelo. Asia Pacific 48.6% share of global anime streaming app market in 2025, valued at $3.31 billion.
- Netflix Says 50 Percent of Global Users Now Watch Anime, The Hollywood Reporter. Netflix said more than 50% of members watch anime, representing over 150 million households; 33 anime titles in Global Top 10 non-English in 2024.
- Crunchyroll president Rahul Purini unveils plans for global anime market growth, C21Media. Crunchyroll 15 million+ subscribers globally, available in 200+ countries and territories.
- Anime Market Size, Share, Trends, and Forecast by Revenue Source, and Region, 2026-2034, IMARC. Australia included in country scope; Asia Pacific 38.7% global anime market share in 2025.